BATIQA Hotels and KARA Shines at Food Ingredients Asia (FiA) 2024: Showcasing Indonesia’s Coconut Flavors

BATIQA Hotels and KARA achieved significant success at the Food Ingredients Asia (FiA) 2024 event held at Jakarta International Expo (JIExpo) from September 4 to 6. Over the course of three days, the exhibition drew more than 400 participants from around the world, attracting approximately 17,000 visitors from 60 countries, making it a premier global event in the food and beverage ingredient industry.

During the event, KARA received special recognition from the Minister of Tourism and Creative Economy of the Republic of Indonesia, Sandiaga Salahudin Uno. In a video shown during the event, the Minister expressed support for KARA as a partner in the Wonderful Indonesia co-branding initiative. “This event is a way for us to continue the heritage of Nusantara flavors. Coconut, as part of Indonesia’s flavor heritage, plays a crucial role in this effort,“ stated Sandiaga Uno.

KARA, known globally for its coconut products, participated in FiA 2024 with the goal of strengthening the Nusantara culinary industry. The Minister of Tourism and Creative Economy praised KARA’s commitment to promoting Indonesia’s food potential on the global stage. This aligns with the 'Indonesia Spice Up The World' program, which aims to introduce Indonesia’s rich spices and promote the downstream development of local coconut products.

Dwianto Arif Wibowo, Corporate Manager of Sambu Group–the producer behind KARA–expressed gratitude for the support from the Ministry of Tourism and Creative Economy. “We deeply appreciate the support given to Sambu Group and KARA at this exhibition. It is a responsibility we uphold seriously to advance the Indonesian coconut ecosystem sustainably,“ Dwianto explained.

A major highlight of FiA 2024 was the collaboration between KARA and BATIQA Hotels. BATIQA Hotels, a renowned hotel chain in Indonesia known for its high-quality services and facilities, is committed to introducing Indonesian cuisine to an international audience. As part of this collaboration, BATIQA Hotels showcased three of their top chefs presenting a range of Nusantara specialties.

Executive Chef Ega Dwi Rizqy from BATIQA Hotel Jababeka, Luthfi Firdausi from BATIQA Hotel & Apartment Karawang, and Yoga Nugraha from BATIQA Hotel Cirebon participated in the event. These chefs not only demonstrated their culinary skills at FiA 2024 but also invited visitors to experience the rich flavors of Indonesian dishes available at BATIQA Hotels.

At the KARA booth, visitors were treated to a variety of high-quality coconut products. In addition to showcasing these products, KARA organized educational sessions, product sampling, and interactive games to enhance the event experience. The event was further enlivened by live cooking demonstrations featuring renowned chefs, offering attendees a firsthand look at how Indonesian coconut products are used in delicious dishes.

“At FiA 2024, we wanted to showcase that Indonesian coconut products are not only superior and healthy but also practical and hygienic,“ said Dwianto Arif. “With live cooking demonstrations featuring top chefs, visitors could see firsthand how our products are applied in cooking.“

FiA 2024 proved to be a valuable platform for KARA to highlight the excellence of Indonesian coconut products and promote Nusantara cuisine on a global scale. With engaging activities and robust support from various stakeholders, KARA continues to advance its mission of introducing Indonesia’s flavors to the world.