Brand Concept

OUR BRAND MEANING

The name is derived from combined words of ‘BATIK’ and ‘Quality A’. Batik represents Indonesian hospitality, Indonesian brand, and Indonesian culture, while “Quality A“ represents a consistent world-class services. Inspired by Indonesian art, tradition, and culture, make BATIQA become the epitome of sincerely and reliable hospitality. A hotel where Indonesian culture, reliableness, and comfort are the hallmarks.

OUR SYMBOL

The key element of our identity is inspired by the rare exotic Blue Orchid that has been modernised. Throughout history, it symbolises strength, beauty and tranquility. It provides another way for our staff, customers and the community to recognise and connect with BATIQA and what we stand for.

OUR BRAND PROMISE

To provide a pleasant experience of Indonesian culture through quality hospitality service.

1. SERVICE
   To always give a sincere and pleasant service quality
2. EXPERIENCE
   To ensure a memorable Indonesian culture experience
3. GENUINE
   To always bring the genuine Indonesian culture through the hotel atmosphere